I have been looking into how certain Syfy movies have been marketed and promoted on the internet. I decided to use Sharknado as an example as it seems to have the most popularity out of all the Syfy original movies. For promotion I looked into what merchandise they sold and how they advertised in social media. Below is some of the merchandise Sharknado sold as well as some promotional material.
As you can see there are a lot of novelty items being sold as well as t-shirts with one of the main character's name on it. I feel that I can easy do something on the same level as this as a lot of merchandising seems to act as good promotion so I shall look more into how I can make some unique merchandise with Cthulhu.
Looking more into promotion of Sharknado I found that a lot of it was done through social media sites like Twitter etc. here is an article about some of the promotion Sharknado had http://blogs.wsj.com/moneybeat/2013/11/22/twitter-and-the-sharknado/ I feel that not all of my promotion can be done through social media however so I need to see how I can advertise Cthulhu properly.
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